Kubient (KBNT) delivers its earnings report after markets close this Thursday and there’s potential for some serious movement because of two factors:
- A miniscule capitalization of $85M
- A miniscule float of 5M shares
This company is carving out a niche within the programmatic advertising space, specifically with its proprietary AI fraud-detection software which will be in increasing demand as more transactions are happening in this fashion. If Kubient continues to successfully weed out bad actors to save publishers and advertisers money, then they will either keep growing organically or become a prime acquisition target for one of the bigger fish (Trade Desk or Magnite). And with such a low market cap, Kubient gives retail investors a chance to play “venture capitalist” with the potential for exponential returns if the company skyrockets.
We’ll see what happens on Thursday post market.
“Culturally, what you believe means nearly nothing. What you do is who you are.” –Ben Horowitz