13May26: Magnite’s Operating System

Well… it’s been a minute. Actually it’s been over 14 months since I last posted. Not to worry, I have my renewed top ten list here to digest and also I have to ring the bell once again about how big an opportunity Magnite presents to retail investors. This company is an absolute monster in the making, laying the pipes for not just the infrastructure of the programmatic ad revolution but as Michael Barrett stated in their most recent ER, sitting at the center of the dynamic transaction. In a funny way they will serve almost like the market itself, getting the best prices for the publishers and securing the most direct route from buyers. They are surfacing all ad opportunities, packaging audiences (the holy grail of advertising) and ensuring execution in dynamic situations like live sports. Again as Barrett said, an operating system.

They are essential to this new world that is emerging, and you can be sure that once the AI chatbots onboard demand for ads they will need an agnostic SSP partner to obtain the highest yield for their inventory. There is only one agnostic player in the game: Magnite

Good to be back and you’ll be seeing more posts from this rabid retailer 🙂

Altimmune (ALT) $599M

Mountain (MNTN) $602M

Magnite (MGNI) $2B

Doximity (DOCS) $5B

Oramat (ORA) $7.8B

DigitalOcean (DOCN) $16.3B

Roku (ROKU) $18.9B

First Solar (FSLR) $24.5B

Reddit (RDDT) $29.3B

Bloom Energy (BE) $79.8B

I’m always fully invested. It’s a great feeling to be caught with your pants up.” –Peter Lynch

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