Remember when Magnite (MGNI) had an $800M market cap back in October of 2020? Today’s market cap is closing in now at $4B which is a 500% increase.
Viant (DSP) is a demand side ad platform company that went public not too long ago, and somehow the short attackers have dropped the share price so low that their market cap is hovering around $800M. These guys offer not only programmatic advertising on the demand side, but their proprietary software uses “internet connected household identification” through Viant Household ID. Their Adelphic software achieves the Holy Grail of advertising: allowing the measurement of in-store sales channels which means proof-of-performance for ad attribution.
If you missed the Magnite ride, the Viant train is still idling in the station… for now.
Laura Martin, Needham analyst, assigned a Buy rating to Viant Technology (DSP) and set a price target of $62.
Great find! Thank you!